Rodarte Just Elevated the Vintage Sears Portrait Studio to an Exquisite World
Helena Howard, Courtesy of Rodarte

Remember those Sears Portrait Studio photos that everyone used to take with their family, friends or even solo? How everybody looked like a dreaded 80s fashion and often beauty nightmare? Well, Rodarte has reimagined those iconic portraits in a totally elevated and exquisite way. Befitting for their spring 2020 ready-to-wear collection.

The Rodarte sister designer duo Laura and Kate Mulleavy managed to create a world full of serene and dreamy colors, textures and props including floral bouquets and backdrops, cupcakes and Greek sculptures. While Rowan Blanchard, Gabrielle Union, Euphoria’s Alexa Demie, artist Kilo Kish, Lili Reinhart and more all dressed in Rodarte’s signature fanciful, capacious frocks. If Rodarte ran the Sears Portrait Studio, we’d be first in line to snap!

The collection was shot by photographer Darya Kobayashi ditching their traditional runway presentation. Rodarte’s new campaign also includes the Haim Sisters, Alexa Chung, King Princess, Kirsten Dunst, Lauren Tsai, Gia Coppola, Roma breakout actress Yalitza Aparicio and more. Check out our favorite looks from the collection below.